Make your brand memorable. Illustration, branding & communication solutions for the outdoor industry.

It's a highly saturated market, 
let's create something that makes you stand out.

i'm just here for shopping ⇨


Product Illustrations
Tee designs
Packaging & label design
Marketing collateral
Product development


Brand exploration
Logo creation
Style guide
Brand stationery
Brand messaging

Content Creation

Graphic design
Short video & animation
Brand imagery
Social Media management
Post creation

Case Studies

Check out these success stories.

Palm Equipment

Art Direction - Illustration - Concept & Product Design

Palm Equipment make & distribute paddle sports gear to passionate paddle enthusiasts.

To celebrate & promote the release of their new whitewater helmet, we created an illustration to be drawn onto the helmet and also feature on a limited edition tee. 

‘On the Brain’, the final concept was a nod to the functional benefits of the helmet, but also, representing the passion of a white water paddler. Palm were pleased with the outcome & commissioned a second campaign.

"Amy understands adventure and the outdoor life so on the vaguest direction her initial sketches struck a chord immediately."

Peter Wood, Palm Equipment

"Amy’s strong style and concept breathed life into our product and gave us something out of the ordinary to show off at the product launch."

Peter Wood, Palm Equipment

Keen for something unique like Palm's?

let's start your project

Branding - Wild & Co

Consultancy - Art Direction - Illustration & Design - Product Development

Wild + Co, based in Colorado, are a lifestyle & apparel brand celebrating outdoor culture and mountain life.

We undertook a brand redesign and development of 4 contemporary t-shirt designs with positive messaging for wilds protection.

"Having worked with a number of artists and creatives in establishing the Wild + co brand, Amy stood out by not only creating great design work, but more importantly in helping us fully form our creative identity."

Scott Sajowitz, Owner Wild + Co

"Her artistic skill set and willingness to think outside the box not only left us thrilled but also defined the direction we would take our entire brand going forward!"

Scott Sajowitz, Owner, Wild + Co

Want to define the visual look for your brand?

Let's chat your project

Branding - Zoe Newsam Coaching

Consultancy - Art Direction - Design

Zoe Newsam Coaching offers sea kayak coaching, personal training + long term paddle sports fitness coaching in the Highlands of Scotland.

We created branding to represent the growth and expansion of Zoe's business into personal training. 

The logo combines waves and the infinity symbol. Waves represent the strength and persistence of the sea and the infinity symbol represents continuous improvement. Strong threads through all of Zoe's service offerings.

"They look amazing- I love the colour and have had so much lovely feedback on the design. Very happy customer 😎."

Zoe Newsam, Zoe Newsam Coaching

"Fantastically skilled & imaginative Amy Dunis of Adventurous Pencil is designing a new logo for me that perfectly captures what I stand for as a coach. Exciting times!"

Zoe Newsam, Zoe Newsam Coaching

We can get your brand look underway.

Work with me